Categories and markets help clients discover you in search, browse talent by role, and match you to relevant opportunities. Keeping both up to date ensures your profile shows up in the right places for the work you want.
Categories represent the roles or services you want to be known for (for example: Creative Director, Videographer, Editor, Graphic Designer, Web Developer).
Depending on the categories you select, your profile will appear within those respected search results with clients are searching for talent in those roles.
Go to Talent Dashboard → Profile.
Open the Expertise tab.
Select Categories.
Use the search bar to find categories.
Click a category to add it to your Selected Categories.
Remove a category by clicking the “x” on the tag.
Select Save Profile to apply changes.
The number of categories you can select depends on your membership plan. Learn more about Category limits in this article.
If you reach your limit, you’ll need to remove a category before adding a new one or upgrade your plan. Learn more about upgrading your plan in this article.
Markets control where your profile is visible geographically. Selecting markets helps clients discover your work in the cities or regions you want to be associated with.
Markets are especially important if you want to be found in specific cities (even if you’re remote) or if you work across multiple locations.
Go to Talent Dashboard → Markets
From the Markets page, you’ll see:
An Add a Market button
A Selected Markets section on the right-hand side (this is where selected markets will go).
Select Add
Choose a Region (example: North America)
Choose a Country (example: United States)
Choose a City
Confirm your selection, then select Save Market
Select Continue after the success confirmation
To remove a market:
In Selected Markets, click the “x” on a market tag to remove it
Your plan sets how many markets you can select. If you’ve reached your limit, you’ll see a notice “You’ve reached your plan’s market limit.” Learn more about Market limits in this article.
Categories and markets work as a pair:
Categories = what you do
Markets = where you want to be discovered
Your profile visibility is based on the combination of both. If you want clients in a specific city to find you for a specific role, you’ll want:
that city selected in Markets, and
that role selected in Categories
Choose categories based on what you want to be hired for (not every role you’ve ever done).
Keep skills and tools aligned with your categories so your profile looks consistent.
Select markets strategically. I.e where your best work opportunities come from.
Update both regularly as your focus, location, or availability changes.
